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Beef Rings the Bell (Part II)

by Unknown

Published ca. 1960s


Beef's importance to American society and economy, and the Union Pacific Railroads's importance to the beef industry.


Run time 13:54
Producer Unknown
Sponsor Union Pacific Railroad
Audio/Visual Sd, C


Shotlist

MOS
EXCELLENT shots (in beautiful color) of cattle ranches, cowboys herding cattle, cattle auction. Butcher cutting sides of beef. SUPERB early 1960s backyard barbecue (at roughly 0:24:00), CU hamburgers cooking on the grill. Early 1960s family eating hamburgers outdoors in their backyard. Great shot (at 0:25:08) of man wearing chef's hat and apron ("Genius At Work") putting thick, juicy steaks on the barbecue grill. For barbecue shots, you couldn't do better than this film!!




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Reviews

Reviewer: Spuzz - - January 10, 2003
Subject: Oh! The IRONY! THE IRONY!
This is, of course a salute to beef.
The film starts out with a dreadful animation of a cow ringing a bell indicating dinner. (GET it? BEEF rings the BELL?)
After that comes a wonderful plateau of cows roaming the open range, chewing grass, being herded, chewing grass, being branded. "The cows, soon, go in one direction" the narrator says, and yes thats right.. "To Market". Soon, you're just DREADING where this film is heading. The film slowly builds on that (The narrator seems to know this as well lol) and takes us through the cows being loaded on (Union Pacific!) railcars, being auctioned off, being kept in holding pens, and then.... We cut AFTER the dirty part, the slab of beef is on a hook! (Cheaters!) Anyways, if you're somewhat dissapointed in the skipping of the most OBVIOUS step, the actual cutting up of the carcass into different selections of beef will certainly appease you, as the butcher digs in with his knife, fat falling off the carcass, and us losing our lunches. The narrator hilariously says during all of this, 'the thought of this beef, with dripping gravy on fluffy mashed potatoes!' The whole thing ends off with not one but TWO barbecues, with big juicy steaks and plump hamburgers! Mmmmm! A very INTERESTING film to say the least.
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